I'm Stefania

Profile

I am a graphic designer based in New York City working on branding, visual identity, art direction, and menu design. My passion as a designer is storytelling through design. I thrive off creating distinct and compelling visual identities that bring brands to life.

Current Role

I am currently a Graphic Design Manager at OTG Management, where I lead design across large-scale hospitality environments. I manage designers and oversee the creation of both small- and large-format visual communications, including print and digital materials across multiple locations.

Experience

Previously, I worked as a Graphic Designer at Eataly Downtown, where I supported a high-volume restaurant environment through menu design, brand assets, and promotional materials. I have been a graphic designer since 2019, with experience spanning fashion, sports, restaurants, and hospitality.

My background includes extensive work in restaurant branding and menu development, as well as lookbooks and collection release materials for print and digital platforms. In addition to graphic design, I bring a strong illustration practice, having created complete brand suites and custom illustrations used for interior applications and across broader branding systems.

Skills

Design Programs

Expert in: Indesign, Illustrator, Photoshop, and Lightroom

Proficient in: After Effects

Print Experience

Expert in Fiery software and preparing print-ready files for both in-house and external production. Extensive experience collaborating with print vendors to produce large-scale print projects, including visual merchandising assets, signage, menus, and environmental graphics. Skilled in managing files through production, ensuring color accuracy, material selection, and consistency across high-volume hospitality environments.

Contact

Email - spruibal@gmail.com